Who We Are

Our Story

ProFire was incorporated in 1997 as a division of P.M.V.R. Industries. Brothers, Pat and Moe, through sheer commitment and determination have turned ProFire into a successful, one-stop fire and life safety consulting company. Today, ProFire boasts over 100 years of experience in the industry with fully certified and licensed technicians.


To become the benchmark of fire protection and life safety provided throughout the Greater Toronto Area, proving the industry with quality, innovative service one client at a time.


Your building is our building. Each time we walk in to a client’s building, we do not leave until we’re sure everything is done just right. Our 18 years of successful service is attributed to the fact that we take great pride in the fire and life safety we provide our clients.


All of our administrative staff and field technicians believe in respect, accountability, and honesty. Whether a client of 1 year or 15, we treat you with the same respect and honour. Approving a work order for us to complete? Leave it to us – we’ll remain accountable and ensure the job gets done as agreed. We’ll keep you informed every step of the way. Honesty is the primary pillar of success for all our years of service.